eBay launched the Up and Running program, which will help transition small businesses to sell goods online. The Up and Running program was specifically designed for retailers with no e-commerce presence, who had to close down due to COVID-19. eBay will allocate approximately $100 million to the program, which will be used to support North American
businesses.
Trough the program eBay will offer eBay store font for a period of three months, where up to 500 products can be listed. Businesses that are new to eBay will also get recommendations and access to resources to transition its business.
Jordan Sweetnam, the SVP of eBay North America, spoke about the rationale behind the Up and Running program, "eBay was built on the simple premise that connecting buyers and sellers around the world creates economic opportunity, and this is exactly what we need to be doing – now more than ever."
E-Commerce Transitional Programs
eBay's Up and Running Program Helps Businesses Transition
Trend Themes
1. E-commerce Transition - eBay's Up and Running program highlights the trend of supporting small businesses to transition into e-commerce amidst the COVID-19 pandemic.
2. Digital Storefront - The Up and Running program showcases the trend of providing businesses with digital storefronts and access to online marketplaces.
3. Business Support Programs - The launch of eBay's Up and Running program reflects the trend of offering tailored support programs to help struggling businesses during challenging times.
Industry Implications
1. Retail - The Up and Running program presents a disruptive innovation opportunity for brick-and-mortar retailers looking to establish an e-commerce presence.
2. E-commerce Platforms - The program creates a potential disruptive innovation opportunity for e-commerce platform providers to develop specialized tools and services for small businesses transitioning online.
3. Business Consulting - The Up and Running program opens up opportunities for business consulting firms to offer guidance and resources to help companies navigate the transition into e-commerce.