Terra Chips are really unusual chips. While in their bags, these Japanese chips jump around when you clap, make a loud noise or shout at them. The bags are battery-operated and they sell for $14.00.
These chips could come in handy on a lazy Friday afternoon at the office when you're just looking to slacken off until quitting time. Other than that, I don't see any other use for these Terra Chips.
Implications - This unique product provides a very real and interactive form of simple entertainment during an everyday, mundane task. In this digital age, tangible, real-life experience is rare and thus, important to consumers who don't always have digital luxuries at their fingertips.
Dancing Chips
Terra Chips Activated by Clapping
Trend Themes
1. Interactive Snacks - Creating snacks that offer more than just a taste sensation by engaging consumers through interactive elements.
2. Haptic Marketing - The use of touch, sound, and movement in marketing campaigns to grab the attention of consumers in an increasingly digitized world.
3. Innovative Packaging - Packaging that goes beyond its traditional function of protecting and promoting products to offer a unique and entertaining experience for consumers.
Industry Implications
1. Snack Food - Opportunities for snack companies to create unique products that appeal to consumers' desire for tangible, interactive experiences.
2. Marketing and Advertising - Opportunities to incorporate haptic marketing techniques into campaigns to stand out in a crowded digital space.
3. Packaging Design - Opportunities for designers to create packaging that offers informative and entertaining experiences for consumers beyond the product itself.