The AmLactin x Kerasal #UnsexyDesignChallenge has been launched by the brands as a cheeky initiative that encourages consumers to have a go at updating the decidedly ordinary products with new branding.
Unveiled on Instagram, the initiative calls on fans to create new branding and labels for the products that will then be chosen for a limited drop of the three best options. The promotion will also see each winner receiving a $500 gift card and have their designs shared across social media for fans to admire.
Head of Marketing at AmLactin commented on the AmLactin x Kerasal #UnsexyDesignChallenge saying, "Our products might not make your ‘shelfie,’ but trust us, they’ll give you soft, smooth, radiant skin, helping you feel more confident in your own true skin. The prettiest, most aesthetic packaging doesn’t necessarily mean the most effective formula. Our products deliver real results, and that’s what matters most. This contest is about celebrating the effectiveness and having some fun with our fans in the process."
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Trend Themes
1. Crowdsourced Branding - Brands leveraging crowdsourced branding challenge consumers to reimagine product packaging in creative and engaging ways.
2. Social Media Contests - Social media contests encourage user participation and viral marketing through rewarding creative efforts among the audience.
3. User-generated Content Campaigns - User-generated content campaigns lead to authentic brand promotion as customers showcase their creativity and affinity for the product.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry benefits from consumer engagement and brand loyalty through interactive design challenges.
2. Social Media Marketing - Social media marketing sees increased user interaction and organic reach through innovative contests and user-generated content.
3. Consumer-packaged Goods - Consumer-packaged goods industry can modernize traditional product perceptions by involving community creativity and media campaigns.