Global crypto exchange and Web3 tech company OKX and Manchester City launched the Unseen City Shirts campaign, which features redesigned commemorative football shirts as collectible digital assets. The first Unseen City Shirt designed by artist Christian Jeffery can be minted on the OKX app and redeemed for exclusive prizes. Fans can win a limited-edition physical version of the specially designed football shirt, hospitality tickets to a Manchester City match, or even a once-in-a-lifetime play-on-pitch experience.
When The Roses and the Bees is minted on the OKX Web3 Marketplace within the app, the collectible will randomly be assigned a rarity level: Classic, Rare or Ultra Rare.
A second digital collectible shirt with another unique design is set to drop at the end of April.
Collectible Digital Jerseys
Manchester City's Unseen City Shirts Redesign Jerseys as NFTs for Fans
Trend Themes
1. Collectible Digital Assets - Exploring the potential for minting digital assets such as collectible shirts with rarity levels can engage fans and create new revenue streams.
2. Web3 Marketplace Expansion - Expanding the use of Web3 marketplaces for launching exclusive digital collectibles opens up opportunities for brands to enhance fan engagement.
3. NFT Adoption in Sports Merchandise - The adoption of NFTs in sports merchandise like redesigned football shirts paves the way for innovative fan experiences and brand collaborations.
Industry Implications
1. Sports Merchandising - The convergence of NFT technology with sports merchandise presents a unique opportunity for brands to transform physical products into digital collectibles.
2. Digital Collectibles Market - The emergence of collectible digital assets in the market signifies an evolving trend towards virtual ownership and exclusive fan experiences.
3. Web3 Technology Solutions - The partnership between OKX and Manchester City highlights the potential for Web3 technologies to disrupt traditional fan engagement strategies in the sports industry.