UNLESS DEGENERATE is a first-of-its-kind regenerative sneaker by UNLESS Collective. This sneaker, made with the planet in mind, is unique for being made of 100% plants and minerals, and zero plastic. Best of all, the footwear design is made to decompose at the end of its life.
For the making of this revolutionary regenerative sneaker, UNLESS Collective partnered with plant-based material innovation company NFW (Natural Fiber Welding.) With plant-based leather and a natural rubber outsole, the entirety of the sneaker challenges plastic waste in the fashion industry.
"The DEGENERATE is for anyone who doesn't want to compromise their style to do what's right for the planet," said Eric Liedtke, co-founder and CEO of UNLESS Collective, in a press release.
Zero-Plastic Regenerative Sneakers
UNLESS DEGENERATE is Made with 100% Plants & Minerals
Trend Themes
1. Regenerative Footwear - The trend of creating shoes made with plant-based materials and having a design that is meant to decompose at the end of its life.
2. Zero-waste Fashion - The trend of challenging plastic waste in the fashion industry by using plant-based materials and designing garments that can be easily decomposed.
3. Circular Economy Fashion - The trend of creating fashion products that are designed to be reused, recycled, or composted, with a focus on using sustainable materials that are environmentally friendly.
Industry Implications
1. Sustainable Fashion - The fashion industry can take advantage of this trend by adapting to the use of environmentally friendly materials and implementing designs that help reduce waste.
2. Plant-based Material Production - This trend poses an opportunity for companies that produce innovative plant-based materials for fashion products, such as NFW, to research and develop more sustainable materials that can replace plastic-based ones.
3. Footwear Production - The footwear industry can advance this trend by exploring sustainable materials and designing products that can decompose at the end of their life cycle, helping reduce plastic waste in the environment.