London-based streetwear imprint Unknown London presents its latest collection that is designed for the summer season ahead. It highlights the nature of the UK's unpredictable weather conditions with a wide range of apparel. The capsule features oversized silhouettes for a breathable fit and is led by the brand-new bowling shirt that is designed with the brand's emblems and raised stitching to add some textural contrast.
Other items include graphic tees that take on a base foundation of black and white. Branding is added in hues of khaki and light blue with the logo at the front and a large design detailing the back. Rounding out the capsule is new denim in both jeans and jorts.
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Trend Themes
1. Streetwear Fashion Trends - Opportunity for brands to create versatile and flexible streetwear designs that are suitable for unpredictable weather.
2. Oversized Silhouette Trends - Opportunity for brands to develop breathable oversized silhouettes suitable for summer weather.
3. Graphic Design Trends - Opportunity for brands to incorporate graphic designs to black and white foundation for a modern and fashionable touch.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to create more flexible and weather-appropriate designs that also feature unique and eye-catching graphic design elements.
2. Streetwear Industry - The streetwear industry can explore oversized silhouettes and unique branding techniques to create summer-ready apparel that balances style and function.
3. Denim Industry - The denim industry should focus on designing denim options such as jeans and jorts that are suitable for summer weather, but also present unique branding opportunities to stay ahead of the streetwear curve.