Column-Covered Concrete Campuses

The Universidade Anhembi Morumbi References Ancient Greece

The Ancient Greeks were hugely influential in the very existence of modern-day higher learning, and the new Universidade Anhembi Morumbi campuses designed by Dutch firm KAAN Architecten makes reference to those early titans of intellectual pursuits. The two campuses buildings, one in Sao Jose dos Campos and the other in Piracicaba, look like modernist takes on the famous Acropolis, replacing ornate stone columns with sheer concrete risers.

KAAN Architecten's design is more than a reference, though. It also recognizes the needs of the students who use the buildings. Both campuses have a central common space that not only encourages interaction and social exchange between students but also creates a circulation of natural air to help keep those people cool in the hot Brazilian climate.
Trend Themes
1. Modernist Architecture - Disruptive innovation opportunity: Incorporating modernist design principles into architectural projects to create visually striking and functional spaces.
2. Interactive Learning Spaces - Disruptive innovation opportunity: Designing educational environments that foster collaboration and social interaction to enhance the learning experience.
3. Sustainable Campus Design - Disruptive innovation opportunity: Integrating natural ventilation systems and eco-friendly materials into campus architecture to create energy-efficient and environmentally conscious spaces.
Industry Implications
1. Architecture and Construction - Disruptive innovation opportunity: Embracing innovative architectural designs and construction techniques to create unique and functional buildings.
2. Education - Disruptive innovation opportunity: Transforming traditional educational spaces into interactive and student-focused environments to improve learning outcomes.
3. Sustainable Design and Green Building - Disruptive innovation opportunity: Developing sustainable building practices and materials to create environmentally friendly campuses and reduce carbon footprint.

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