The city of Taipei has developed a unique marketing strategy to generate interest for the approaching Summer Universiade 2017.
Universiade is a large international sporting event, second only to the Olympics. To create buzz for the events Easycard Corporation transformed the city's subway carriages into surprisingly realistic simulations of various sporting venues.The subway car's makeover focuses mainly on the floor detailing, which has been changed to depict various scenes, from grassy to water-based. Made using laminate overlays of the floor's of sports venues, these new subway cars have been altered to appear as basketball courts, soccer fields and most popularly, swimming pools.
This innovative marketing strategy serves as an immersive method of city-wide inclusion, generating an international buzz, while capturing the immediate attention of potential ticket-buyers.
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
Trend Themes
1. Immersive Marketing - Using realistic simulations to create immersive experiences, such as transforming subway cars into sports venues, to generate interest and capture attention.
2. Event Promotions - Developing innovative marketing strategies to promote large-scale sporting events and generate international buzz.
3. Laminate Overlays - Applying laminate overlays on various surfaces to create realistic simulations and immersive environments.
Industry Implications
1. Public Transportation - Exploring opportunities to transform public transportation spaces into interactive experiences to engage passengers and promote events.
2. Sports and Entertainment - Identifying disruptive opportunities to market large-scale sporting events and enhance fan engagement through unique and immersive experiences.
3. Events and Experiential Marketing - Leveraging innovative marketing strategies and immersive environments to create memorable experiences that generate buzz and capture audience attention.