The Universal Unbranding series revisits classic and iconic logos in order to show the world the real meaning behind them and their companies. While the golden arches of McDonald's emblem might symbolize family fun to some, really it is one of the reasons for the increase in obesity in many populations. While the colorful rings of the Olympic logo bring to mind determination, ambition and strength, behind the scene are many scandalous cases of performance enhancement drug use.
Created by Paris-based art group Maentis, who is known for their intellgent parodies, the Universal Unbranding series is "a keen display of culture-jamming," as put by Fast Co Design. Although the Universal Unbranding series revolves around some very harsh truths, and some that are less so, it is very eye-opening.
Harsh Truth Logos
Universal Unbranding by Maentis is a Series of Satirical Art
Trend Themes
1. Truthful Logos - Opportunities for brands to create honest and transparent logos that accurately represent their values and impacts.
2. Culture Jamming Art - Potential for artists to use satirical and thought-provoking art to challenge and expose hidden truths in popular culture and branding.
3. Consumer Awareness - Growing trend of consumers seeking out and demanding more transparency in branding and advertising to make informed choices.
Industry Implications
1. Advertising and Marketing - Disruption opportunity to redefine brand messaging and creative strategies to align with consumer desire for truth and transparency.
2. Art and Design - Innovation potential for artists to use their craft to raise awareness and initiate discussions around societal issues and truth in branding.
3. Food and Beverage - Opportunity for companies to embrace transparency and ethical labeling practices to meet the increasing consumer demand for truth in food and beverage industry.