Under Armour introduces its Pride series entitled 'United We Win' in celebration of Pride Month. The sportswear label created the range with the ethos of commemorating athletes everywhere, without boundaries of who they love, how they look, where they are from, or what sports they play -- there are no exceptions of who they stand behind and acceptance of who they are. The United We Win Pride series is comprised of t-shirts, shorts, tank tops, socks, and sneakers for men, women, and kids. All of the pieces boast a predominantly black canvas with colorful rainbow hues as a detailing accent and nod to the LGBTQ+ community.
Under Armour is also a proud supporter of 'Athlete Ally,' which is an organization dedicated to educating athletic communities at all levels to understand the obstacles to the inclusion of everyone.
Colorful Pride-Celebrating Activewear
Under Armour's Pride Collection is Entitled 'United We Win'
Trend Themes
1. Inclusive Activewear - Sportswear companies can create products that celebrate representation and inclusivity to cater to a wider audience.
2. Pride-celebrating Collections - Fashion brands can create collections that celebrate Pride Month to promote diversity and acceptance within the LGBTQ+ community.
3. Corporate Social Responsibility - Companies can promote their commitment to social responsibility by supporting organizations that advocate for inclusivity and equality in sports.
Industry Implications
1. Sportswear - Sportswear companies can create inclusive products that celebrate diversity and inclusivity to cater to a wider audience.
2. Fashion - Fashion brands can promote diversity and acceptance within the LGBTQ+ community by creating Pride-Celebrating collections.
3. Non-profit - Non-profit organizations can leverage partnerships with companies to promote inclusivity and equality in sports to a wider audience.