The United by Blue Winter 2011 line mixes college-casual with a little boating flair. Of course, this theme doesn't stray far from the roots of this cause-conscious company, which SocialBusiness.org covered this summer. The premise of the business, which sells bags, jewelry as well as women's and men's clothing, is akin to the famous TOMS model of one for one: for every product sold, United by Blue ensures one pound of garbage is removed from the world's polluted waterways and oceans.
Sticking to earthy blue and green colorways, the United by Blue Winter 2011 collection showcases logo shirts filled with vintage nautical themes like shark and sailing boat visuals. The jewelry, too, sticks to oceanic motifs like oversized period key necklaces, turquoise earrings and oversized ebony rings.
The entire United by Blue Winter 2011 range is held together by collegiate messenger bags, a laid-back attitude and most importantly, a public-spirited mindset that urges the protection of the commons.
Contact Information:
United by Blue Website
United by Blue on Facebook
United by Blue on Twitter
United by Blue on YouTube
One-for-One Boating Tees
The United by Blue Winter Collection Evokes a Public-Spirited Mindset
Trend Themes
1. One-for-one Model - Opportunity for companies to adapt the one-for-one model, where every product sold helps address a social or environmental issue.
2. Nautical-themed Fashion - Disruptive innovation opportunity for designers to incorporate vintage nautical themes into their fashion lines.
3. Eco-friendly Products - Opportunity for companies to offer eco-friendly products that promote environmental protection, while also serving a functional purpose.
Industry Implications
1. Apparel Industry - Incorporating eco-friendly production methods and offering nautical-themed designs could be a way for fashion companies to differentiate themselves in the market.
2. Retail Industry - Adapting a one-for-one business model and offering eco-friendly products can set retail companies apart, appealing to consumers who prioritize social and environmental responsibility.
3. Jewelry Industry - Incorporating oceanic motifs into jewelry designs can be a way for companies to offer unique, innovative designs while also promoting environmental protection.