Zero-waste personal care brand Bhuman launched a unisex hair wash that can be activated by water at the time of use. Thanks to its environmentally friendly formula that eliminates the need for water to be packaged with the product, consumers are offered more value with a concentrated product that helps to cut down on transport emissions and packaging waste.
bättre is a range of plant-based, plastic-free hair wash products that are infinitely recyclable thanks to aluminum bottles. The formula itself is designed to create a lather when water is added.
While the brand got its start with a plant-based enzyme powder cleanser that's also unisex, the brand realized the potential to reach more consumers, namely men, with the launch of a waste-reducing hair care solution.
Waterless Hair Washes
Bhuman's Powdered Unisex Hair Wash is Activated by Water
Trend Themes
1. Waterless Personal Care - Opportunity for companies to disrupt traditional personal care products with sustainable, waterless alternatives
2. Concentrated Formulas - Opportunity for product innovation with concentrated formulas that reduce packaging waste and emissions
3. Infinitely Recyclable Packaging - Opportunity for packaging companies to innovate with sustainable and infinitely recyclable materials such as aluminum
Industry Implications
1. Personal Care - Opportunity for personal care companies to incorporate sustainable, waterless products into their portfolios
2. Transportation - Opportunity for transportation companies to reduce emissions by partnering with personal care companies to reduce packaging and transportation needs
3. Packaging - Opportunity for packaging companies to innovate and develop sustainable packaging solutions for personal care products