UNINTERRUPTED is an athlete empowerment brand that was originally founded by Maverick Carter and Lebron James -- recently, UNINTERRUPTED Canada was unveiled with the help of Drake. This marks the brand's inaugural international expansion and it is going to be led by Vinay Virmani as the Chief Content Officier and Scott Moore as the CEO.
The Canadian launch is going to focus on creating authentic content that tells stories driven by athlete experiences through multiple mediums of content, events, as well as merchandise. Notably, UNINTERRUPTED Canada is also partnering with Shopify Studios to create content that shines a spotlight on athletes and their entrepreneurialism. UNINTERRUPTED Canada has now signed an exclusive first-look deal with Raptors player Serge Ibaka and in production of a motivational series with Marcus Stroman.
Empowering Athlete-Focused Canadian Launches
Lebron James and Drake Launch UNINTERRUPTED Canada
Trend Themes
1. Athlete Empowerment Content - Creating and distributing authentic and inspiring content that is athlete-centric through various platforms.
2. International Expansion for Empowerment Branding - Expanding concept of athlete-empowerment brands to be applicable and impactful in a global context.
3. Athletes as Entrepreneurs - Fostering and promoting athlete entrepreneurship with content that highlights athlete-owned businesses and partnerships.
Industry Implications
1. Sports Media - Creating athlete-focused media content, such as merchandise and motivational series, and execute with a community-based approach.
2. Athlete Management - Offering content that focuses on creating, equipping, and promoting viable business models for athletes like Serge Ibaka- led ventures.
3. E-commerce for Athletes - Offering content that provides athletes consultancy in building successful businesses, linking athletes with shopify for merchandise services