Unilever’s The Ice Cream Shop is expanding on a national level thanks to a partnership with Instacart that will provide shoppers with easier access to their favorite frozen novelties.
The partnership will see shoppers across the nation able to browse an array of products from some of the most recognizable Unilever brands like Breyers, Ben & Jerry's, Magnum, Klondike, Talenti and Popsicle. Shoppers can also browse a number of categories including classics, best sellers, gluten-free, chocolate and vanilla, chunks and swirls, and more.
The Unilever’s The Ice Cream Shop partnership with Instacart comes as part of a larger step towards product segmentation where consumers can shop for specific specialty items at leisure. Consumers can now access the brand's virtual restaurant's delivery service from coast-to-coast.
Ice Cream-Only Retail Expansions
Unilever’s The Ice Cream Shop is Now Available Through Instacart
Trend Themes
1. Ice Cream Delivery Services - The expansion of Unilever's The Ice Cream Shop through Instacart indicates a growing trend towards convenient, on-demand ice cream delivery services, which presents opportunities for innovative delivery and packaging solutions.
2. Brand Segmentation - The partnership between Unilever's The Ice Cream Shop and Instacart highlights a larger trend towards product segmentation that caters to specific consumer interests and needs, presenting opportunities for niche marketing and product development.
3. Virtual Restaurants - The availability of Unilever's The Ice Cream Shop through Instacart's virtual restaurant delivery service represents a disruptive innovation in the restaurant industry that allows companies to expand their reach without the need for physical locations.
Industry Implications
1. Food Delivery Services - The partnership between Unilever's The Ice Cream Shop and Instacart is disrupting the food delivery industry by expanding the range of products that can be conveniently delivered to consumers, presenting opportunities for innovation in delivery technology and last-mile logistics.
2. Ice Cream Manufacturing - The expansion of Unilever's The Ice Cream Shop through Instacart is disrupting the ice cream industry by increasing demand for convenient, on-demand ice cream products, presenting opportunities for innovation in production efficiency and product development.
3. E-commerce - The availability of Unilever's The Ice Cream Shop through Instacart's virtual restaurant delivery service is disrupting the e-commerce industry by offering consumers easy access to a wider range of products, presenting opportunities for innovation in online marketing and customer engagement.