Entain, a betting and entertainment group, has relaunched its gaming and betting platform Unikrn after a year of maintenance and restructuring. The platform is currently available in Canada and Brazil, as these locations have significant interest in esports variety and fan engagement. The brand will rely on social media activations and partnerships to promote the platform and its new-and-improved user interface, allowing viewers of international tournaments and local private matches to place bets.
"[...] You can expect that, over the coming years, you will see us enter meaningful partnerships with a number of different stakeholders in the ecosystem, whether they be game publishers, tournament organisers, or teams," said Justin Dellario, Entain’s CEO and managing director of esports.
Esports Betting Websites
Entain Relaunches its Betting Platform Unikrn in Canada and Brazil
Trend Themes
1. Esports Betting - The rise of esports has presented a disruptive innovation opportunity for the gaming and betting industry to capitalize on the growing interest among gamers.
2. Social Media Partnerships - The use of social media activations and partnerships for promotion emerges as a disruptive innovation opportunity for businesses to grow their audience engagement and customer base.
3. Private Matches - The trend of local private matches in esports opens up new avenues for innovation in platform development, enabling viewers to engage with their favorite gamers and tournaments.
Industry Implications
1. Gaming and Betting - New opportunities for disruptive innovation exist within the gaming and betting industry as the esports market continues to experience rapid growth and interest.
2. Social Media Marketing - The esports industry presents opportunities for businesses to explore social media marketing as a means of amplifying brand visibility and reach effectively.
3. Platform Development - The esports betting trend presents an opportunity for platform developers to innovate around local private matches and fan engagement to attract a growing gamer audience.