Chilean artist Santiago Salvador Ascui creates playful pieces using uniform patterns criticize ideas of conformity. When looking at his work, each of the characters seem to follow a distinct uniform pattern, which is contrasted with bright colors and changing hues. Although seemingly cheerful, the banal repetitiveness of each works speaks to the artist's dissatisfaction with conformity.
Throughout each picture, the uniform patterns of people are visually full of color, yet lack specific personality or individuality. Ascui speaks about his work as a representation of consumer culture. Despite each character's differences, the viewer notices that each of them are essentially identical, with a few differences. Each uniform pattern contributes to the identity-less character in the piece. Ascui's work brings to light the need for individuals to stand out, rather than fit in with the majority.
Conformity-Confronting Art
This Artist Paints People as Uniform Patterns to Criticize Conformity
Trend Themes
1. Critiquing Conformity - Opportunity to disrupt traditional notions of conformity and explore alternative forms of self-expression.
2. Playful Uniformity - Opportunity to create visually engaging and vibrant designs that challenge the idea of individuality in a uniform world.
3. Identity-less Art - Opportunity to explore the impact of consumer culture on personal identity and the need for individuality.
Industry Implications
1. Art and Design - Opportunity for artists and designers to push boundaries and create thought-provoking works that challenge societal norms.
2. Fashion - Opportunity to rethink traditional fashion standards and create clothing that embraces uniqueness and rejects conformity.
3. Advertising and Marketing - Opportunity to develop campaigns and strategies that celebrate individuality and promote authenticity in a conformist culture.