A global study from the LEGO Group shows 86% of kids ages four to 14 are interested in finding new planets, stars and galaxies, and to support curious young minds, the company broadcasted Unidentified Playing Objects (UPOs) inspired by kids' creative visions above the NYC skyline. Families gathered to watch the UPOs at a watch party at Maritime Parc in Jersey City with astronaut Kellie Gerardi.
With the International Astronomical Union, the LEGO Group is now calling for kids to reimagine the constellations in their own way as "Funstellations." According to the LEGO Group, "Gen Alpha's eagerness to search the cosmos will be the key to exploring the 96% of the universe still to be discovered."
LEGO is leaning into Gen Alpha's interest in space exploration with themed sets like the LEGO Friends Stargazing Camping Vehicle and the LEGO City Space Explorer Rover and Alien Life Playset.