Unfiltered by Raw Sugar is a new line of personal care products from Raw Sugar Living that takes inspiration from small-batch family formulas and features 95% naturally-derived ingredients plus botanicals to create spa-like experiences at home. In the personal care product range, there are hand creams, sugar scrubs, shower gels and body butters, all of which are vegan, cruelty-free and sulfate-free. True to the spa experience, the products are scented with the aromas of Blueberry + Thyme, Pineapple + Mango, Rosewater + Cucumber or Watermelon + Pink Cactus.
Said by Donda Mullis, Raw Sugar Living's co-founder and CMO, "Unfiltered is a perfect solution for the health-conscious consumer on a search for a beauty routine with minimal ingredients and original scents that can fill their souls and lift their spirits—and deliver an upscale spa experience."
Vegan At-Home Spa Collections
Unfiltered by Raw Sugar Features 95% Naturally Derived Ingredients
Trend Themes
1. Vegan Personal Care Products - There is a growing trend for personal care products that are vegan, cruelty-free, and sulfate-free, providing an opportunity for businesses to tap into the health-conscious consumer market.
2. Natural Ingredients in Skincare - Consumers are increasingly seeking skincare products that feature naturally-derived ingredients, creating opportunities for businesses to develop products that meet this demand.
3. At-home Spa Experiences - The rise of at-home spa collections, like Unfiltered by Raw Sugar, offers an opportunity for businesses to create products that bring the luxurious spa experience into the homes of consumers.
Industry Implications
1. Personal Care - The personal care industry can explore the development of vegan, cruelty-free, and sulfate-free products to cater to the health-conscious consumer segment.
2. Skincare - The skincare industry can capitalize on the demand for products with naturally-derived ingredients by creating innovative skincare solutions that meet consumers' desires for natural beauty products.
3. Home Spa - The home spa industry can innovate and create products that replicate the luxurious spa experience for consumers to enjoy in the comfort of their own homes.