While there are many people who will be investing in special pairs of underwear for Valentine's Day, Captain Morgan is appealing to consumers who would rather invest in a design that is more silly than sensual.
Captain Morgan's 'Posepants' were developed for both men and women as "pose-perfecting boxer briefs" to show off a bit more of one's leg than conventional boxer designs allow. The design is a hybrid of boxers and a briefs that allows one's leg the room to "raise up to a whole new level."
In keeping with the brand's pirate theme, the boxer briefs are offered in Captain Morgan’s signature red color, complete with a famous sword logo on one leg. On the reverse, the black elastic waistband reminds consumers to "Live Like A Captain."
One-Legged Underwear Designs
Captain Morgan Released 'Posepants' Underwear for Valentine's Day
Trend Themes
1. Silly Underwear Designs - Opportunity for companies to create humorous designs for underwear.
2. Hybrid Underwear - A growing market for underwear that combines features of both boxers and briefs.
3. Branded Underwear - Companies can create and market underwear with their logos and themes.
Industry Implications
1. Fashion Industry - Opportunity for fashion companies to create and market silly and hybrid underwear designs.
2. Marketing Industry - Opportunity for marketing companies to create and promote branded underwear for companies.
3. Retail Industry - Retailers can take advantage of the growing market for silly and hybrid underwear designs, and create exclusive product lines for both men and women.