As an answer to metrosexuality, cross-dressing and the lace and feminine-looking men's underwear, a new brand under the name of 'Macho' is set to restore masculinity to male underwear.
In order to promote their vision of a “masculine, virile, sensual & aggressive†man, Macho has come up with a '300'-inspired 2009 calendar. Because, you know, homoerotic images of Spartan warriors in underwear screams 'macho man.'
The calendar images were shot by photographer Andres Ramirez.
Implications - Look on as ab-clad men stand in imposing ways in opulent scenarios. Many of these macho models end up sporting roman battle helmets and the effect is actually quite weird to look at, since the models' faces are fully protected, but the rest of them are open to injury.
‘300'-Inspired Underwear Calendars
Spartan Warriors Promote ‘Macho' Undies
Trend Themes
1. Masculinity in Men's Underwear - The rise of brands and campaigns promoting masculinity in men's underwear presents an opportunity for disruptive innovation in the fashion industry.
2. '300'-inspired Promotional Campaigns - The use of '300'-inspired imagery and themes in promotional campaigns allows for creative and attention-grabbing marketing strategies.
3. Innovative Calendar Marketing - Calendar marketing featuring unconventional and visually striking images, such as those inspired by Spartan warriors, offers a disruptive way to capture consumer attention.
Industry Implications
1. Men's Fashion - The focus on restoring masculinity to male underwear presents opportunities for innovation and disruption in the men's fashion industry.
2. Photography - The demand for unique and attention-grabbing imagery, like the '300'-inspired calendar, creates opportunities for photographers to explore new concepts and styles.
3. Marketing and Advertising - The use of unconventional and visually striking campaigns, such as '300'-inspired promotions, opens up opportunities for disruptive innovation in the marketing and advertising industry.