Masami Naruo captures 'Youth Quiet,' an editorial that features a cast of youthful models who pose in understated denim casuals. The shoot's adolescent subjects are lensed in a candid series that is reflective of fashion's recent Normcore aesthetic.
Following in the footsteps of labels like American Apparel, ACNE Studios and Jil Sander, photographer Naruo highlights a similar aesthetic style -- one that is subtle and inspired by nostalgia.
Donning pieces from Maison Martin Margiela, Acne and COS, this editorial's subjects pull off understated denim and cotton ensembles that are handpicked by stylist Kevin Kim. In addition to its effortlessly cool wardrobe, this shoot also highlights bare makeup looks and features hair styling that is natural and low maintenance in its overall feel.
Subtle Normcore Editorials
The Ones 2 Watch 'Youth Quiet' Series Boasts Understated Denim Looks
Trend Themes
1. Normcore Aesthetic - Disruptive innovation opportunity: Develop a line of understated denim and cotton ensembles that appeal to consumers looking for a subtle, nostalgic aesthetic.
2. Bare Makeup - Disruptive innovation opportunity: Create a range of natural, low maintenance makeup products that cater to the growing trend of minimalistic beauty looks.
3. Youthful Models - Disruptive innovation opportunity: Launch a modeling agency or platform focused on representing and promoting young models for brands and editorials targeting youth demographics.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement AI-powered fashion recommendation systems to curate and suggest understated and nostalgic fashion styles to customers.
2. Beauty - Disruptive innovation opportunity: Develop a line of skincare products specifically designed to achieve a naturally bare and low maintenance look, appealing to consumers seeking minimalistic beauty routines.
3. Modeling and Talent Agencies - Disruptive innovation opportunity: Create an online platform that connects brands and photographers with young and aspiring models, streamlining the process of finding and booking talent for youth-oriented campaigns.