Set for release at THE PARK・ING GINZA in Tokyo, a new UNDERCOVER collection will appear alongside one from UNITED ARROWS & SONS.
As HYPEBEAST reports, some of the pieces pay tribute to "Talking Heads’ 1980 album 'Remain in Light' and The Jesus and Mary Chain’s 1985 release 'Psychocandy' amongst others." In order to show this, the UNDERCOVER collection includes the names of the rock bands on apparel, with those which reference Talking Head's album featuring transformed lettering that likens it to the Tokyo retail shop where it can be purchased.
In addition to this, the UNDERCOVER collection includes apparel which boldly contains its branding on the front in floral prints, as well as other's that further tribute THE PARK・ING GINZA's role.
Musically Influenced Streetwear
The New UNDERCOVER Collection Makes References to Retro Albums
Trend Themes
1. Musically Influenced Streetwear - Opportunity for fashion brands to incorporate music album references into their designs, creating a unique and nostalgic streetwear aesthetic.
2. Transformed Lettering - Advancement in typography techniques offers opportunities for designers to experiment with lettering transformation and create innovative and eye-catching designs.
3. Branded Floral Prints - Brands can explore the use of floral prints in their apparel designs as a way to incorporate branding in a visually appealing and unique manner.
Industry Implications
1. Fashion Industry - Fashion brands can tap into the trend of musically influenced streetwear to connect with music-loving customers and create special edition collections.
2. Graphic Design Industry - Graphic designers can experiment with transformed lettering techniques to create visually striking and innovative designs for various applications.
3. Print and Textile Industry - The demand for branded floral prints in apparel presents an opportunity for print and textile companies to offer customized and unique fabric options to fashion brands.