kaia Naturals recently launched a powerful underarm brightening kit—a two-step layering skincare system that is designed "for speed in brightening and minimizing the appearance of dark spot pigmentation in the underarm region due to post-inflammatory pigmentation.
The product is said to combine the "most effective and safe activities" to achieve results. The ingredients included in the underarm brightening products include kojic acid (a skin brightening active), licorice root extract (anti-inflammatory), niacinamide (to minimize redness and inflammation), and alpha arbutin (to minimize dark spot formation). The underarm brightening kit contains the kaia’s The Takesumi Bright Niacinamide Deodorant and The Takesumi Bright Body Balm. While the latter should be used in the shower and 30 seconds under the arm to allow the actives to penetrate the area before rinsing off, the former should be applied like any deodorant—to clean and dry skin.
Powerful Underarm Brightening Kits
kaia Naturals’ Kit Features the Takesumi Bright Deodorant
Trend Themes
1. Underarm Skincare - An opportunity for skincare and personal care brands to develop products that target underarm pigmentation, and offer effective results.
2. Brightening Products - A chance for cosmetic brands to create brightening products with kojic acid and alpha arbutin that can be used in daily beauty routines.
3. Anti-inflammatory Ingredients - An opening for skincare brands to use anti-inflammatory ingredients such as licorice root extract in products that can help soothe and brighten the skin.
Industry Implications
1. Personal Care - The personal care industry can utilize ingredients and formulations that target specific areas, such as the underarms, to enhance their product lines and attract more customers with specific needs.
2. Beauty - Beauty brands can invest in skincare products that produce quick and visible results, like reducing the appearance of dark pigmentation, to cater to customers who prioritize visible improvements in their skincare routine.
3. Cosmetics - The cosmetics industry can explore the use of skin-brightening ingredients known for their efficacy, such as kojic acid and alpha arbutin, for a wider range of brightening products in their makeup lines.