Global brand MasqueBAR created the SHIELD & SOOTHE Hydrogel PPE Facial Under Mask as the first of its kind that's meant to be worn under PPE and non-medical face masks. The innovative skincare product was created after it became clear that a better solution for people during a pandemic was needed, especially as many healthcare workers experience raw, bruised and irritated skin after needing to wear a mask for many hours a day.
While there are many new skincare products that are emerging specifically to treat "maskne," this one sets itself apart with its unique under-mask form. The SHIELD & SOOTHE Hydrogel PPE Facial Under Mask helps to provide an additional barrier and provide the healing and moisturizing benefits of ingredients like hyaluronic acid, antioxidant-rich aloe extract and vitamins.
Under-Mask Skincare Treatments
The SHIELD & SOOTHE Hydrogel PPE Facial Under Mask Fights Maskne
Trend Themes
1. Under-mask Skincare - Opportunity for skincare brands to create more innovative products to treat 'maskne' and discomfort caused by prolonged mask-wearing.
2. Hydrogel Face Masks - Opportunity for face mask manufacturers to incorporate hydrogel technology into their masks for added skincare benefits.
3. PPE Skincare - Opportunity for skincare brands to create more products specifically designed to be worn with PPE and to address the unique skincare needs of healthcare workers.
Industry Implications
1. Skincare Industry - Skincare brands can develop product lines specifically dedicated to addressing 'maskne' and the discomfort caused by prolonged mask-wearing.
2. Face Mask Industry - Face mask manufacturers can incorporate hydrogel technology into their masks to provide added skincare benefits and differentiate themselves from competitors.
3. Healthcare Industry - Skincare companies can partner with healthcare providers to create specialized skincare products for healthcare workers who wear PPE for extended periods of time.
