The Umami Burger 'UFO' menu item is the latest dessert to come of the chuck-only restaurant chain. The Laguna Beach-based chefs have reinterpreted classic mixtures of bread, beef and condiments with shiitake mushrooms, gourmet truffle cheese, chilies and even lightly seared ahi tuna.
There is arguably something for everyone at Umami Burger. Be it sauteed veggies or strings of onions, the team will have it on hand, and in bulk. The UFO dish adds another dimension to the growing brand as it develops the sweet side of the business.
This strange saucer-shaped dish is made of oatmeal cookies, fried tempura batter, scoops of vanilla ice cream and granulated sea salt. The light green and brown tones are reminiscent of extra-terrestrial activity, hence the outer space name.
Sweet Extra Terrestrial Snacks
The Umami Burger 'UFO' Dessert is Deep Fried
Trend Themes
1. Sweet UFO Desserts - The trend of creating fun and innovative desserts like the Umami Burger 'UFO' could disrupt the traditional dessert industry and appeal to consumers looking for unique dining experiences.
2. Alternative Burger Ingredients - The trend of incorporating non-traditional ingredients into burgers like shiitake mushrooms and ahi tuna could disrupt the fast-food industry and appeal to health-conscious consumers.
3. Customizable Menus - The trend of offering a wide variety of toppings and ingredients could disrupt the fast-casual industry by giving consumers more control over their dining experiences.
Industry Implications
1. Casual Dining - Restaurants in the casual dining industry could leverage the trend of sweet UFO desserts to attract younger, adventurous customers.
2. Fast-food - The fast-food industry could leverage the trend of alternative burger ingredients to attract health-conscious customers who may not typically eat fast food.
3. Fast-casual - The fast-casual industry could leverage the trend of customizable menus to differentiate themselves from traditional fast-food restaurants.