German footwear brand Birkenstock has launched a new marketing campaign called 'Ugly for a Reason,' which focuses on the history of the human foot.
The new campaign arrives in the form of a three-part video documentary that centers on feet and the importance of foot health. The documentary was produced by New York-based content studio T Brand. The campaign aligns with Birkenstock's origins, as the brand's founder and master shoemaker Konrad Birkenstock used to lecture in Germany about diseases of the foot.
""Foot health is at the heart of everything we do at BIRKENSTOCK. This campaign has been developed to inform consumers about the marvels of the foot. The evolution of mankind is deeply grounded on the development of our feet. ," said Oliver Reichert, CEO of the BIRKENSTOCK Group.
Foot Health Sandal Campaigns
Birkenstock Debuts New Three-Part Documentary, 'Ugly for a Reason'
Trend Themes
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Industry Implications
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