Saturday Night Live stars Heidi Gardner and Mikey Day are the faces of the 2021 UGG holiday campaign, which focuses on humor during the festive shopping season. There are three funny skits that share how there's an UGG for everyone on the gift list, including those who are notoriously difficult to shop for.
For the "Proud Mom," UGG suggests items like the Classic Mini Stellar Sequin in Medallion or the Scuffette Stellar Sequin in Lilac Frost, while "The Dad Who Only Wants Socks" will be pleased with the Fluff It Pop in Red Wine/Terracotta or the Tasman in Samba Red. UGG also suggests gift ideas for "The Spoiled Teen," which promise to please Gen Z with styles like the Classic Mini Metallic Sparkle in Soft Gold and Fluff Yeah in Sweet Plum Multi.
Comedic Footwear Campaigns
The UGG Holiday Campaign Stars Comedians Heidi Gardner & Mikey Day
Trend Themes
1. Humor in Holiday Campaigns - Brands can leverage humor in their holiday campaigns to engage with customers and stand out from competitors.
2. Personalized Gifting - Companies can promote personalized gifting by suggesting items based on the recipient's personality and preferences.
3. Appealing to Gen Z - Brands can target Gen Z consumers by offering unique and trendy items like the Classic Mini Metallic Sparkle and Fluff Yeah in Sweet Plum Multi.
Industry Implications
1. Footwear - Footwear companies can use humor and personalization to connect with customers and promote their products during the holiday season.
2. Retail - Retailers can incorporate humor and personalized recommendations into their holiday marketing strategies to drive sales and customer engagement.
3. Advertising - Advertising agencies can create humorous campaigns that resonate with consumers and help brands stand out in a crowded marketplace.