Ugg first introduced the multi-sensory Feel House in 2022 and the 2024 opening of Feel House Los Angeles was celebrated with the aid of nine-time diamond-certified GRAMMY Award-nominated artist Post Malone. On November 16th, Post Malone hosted an exclusive, invite-only event and treated guests to a special live performance.
Now open to the public until November 24th, visitors can immerse themselves products and experiences designed for feeling good from the inside out. Guests enter the space through a "U" Tunnel that gradually shifts in color and texture, setting the tone for the transformative experience within. On-site, exclusive items are being given away, including a multi-camo Ugg Classic Boot keychain that reminds of the custom multi-camo print that the footwear brand and Post Malone co-created in 2023 for a one-of-a-kind pair.
Multi-Sensory Shoe Pop-Ups
The Ugg Feel House Concept was Co-Curated by Post Malone
Trend Themes
1. Celebrity-driven Brand Experiences - Leveraging high-profile personalities like Post Malone creates a unique and memorable brand interaction.
2. Multi-sensory Retail Environments - Immersive environments that engage multiple senses transform traditional retail experiences into emotionally resonant events.
3. Exclusive Promotional Giveaways - Offering unique, limited-edition items in physical locations boosts engagement and brand loyalty.
Industry Implications
1. Retail - Evolving beyond traditional sales spaces, retail is embracing immersive and sensory-driven experiences to captivate consumers.
2. Entertainment - Collaborations between artists and brands create cross-industry experiences that entertain and engage diverse audiences.
3. Fashion - Integrating exclusive, co-designed merchandise into experiential settings enhances the appeal of fashion collections.