Ordering groceries online has shifted from optional to essential for many consumers over the past several years, which is something the expanded Uber Eats grocery experience is here to support.
The brand has joined forces with Cornershop to offer shoppers with a brand-new shopping experience that's set to go live on July 25. Shopper will be able to order groceries at anytime, even if the store is closed, to have their delivery set for the first available window or another time of their choosing. In-store shoppers will be supported with additional convenience features to make picking up items even easier. The brand is also committed to offering product replacements that suit consumer needs.
The expanded Uber Eats grocery experience was boasted by the brand in a blog post saying, "With grocery items now available from Uber in 33 countries — the shopping experience on Uber Eats is about to get better than ever. By investing in strong grocery partnerships and building features that consumers, merchants and shoppers are looking for, we’re bringing the whole world one step closer to truly getting anything delivered to their doorsteps."
Grocery Delivery Service Expansions
The Expanded Uber Eats Grocery Experience is Customer-Driven
Trend Themes
1. Virtual Grocery Shopping - The expanded Uber Eats grocery experience allows customers to order groceries online at any time and have them delivered or picked up, reflecting a trend towards virtual grocery shopping.
2. 24/7 Grocery Delivery - Uber Eats and Cornershop allow customers to order groceries at any time, even if the store is closed, reflecting an emerging trend of 24/7 grocery delivery services.
3. Consumer-focused Product Replacements - The expanded Uber Eats grocery experience is committed to offering product replacements that suit consumer needs, reflecting a trend towards consumer-focused product replacement services.
Industry Implications
1. Online Grocery Delivery - The online grocery delivery industry may benefit from investing in 24/7 delivery options and consumer-focused product replacement services, as reflected in the expanded Uber Eats grocery experience.
2. Retail Industry - Retailers may benefit from offering virtual grocery shopping services and investing in additional convenience features for shoppers, as reflected in the expanded Uber Eats grocery experience.
3. Logistics Industry - The logistics industry may benefit from developing more efficient and timely delivery services to support the growing demand for virtual grocery shopping and 24/7 delivery options, as reflected in the expanded Uber Eats grocery experience.