The Tyrrells Tomato & Chilli Chutney snack chips are being added to the premium snack brand's flavor portfolio to help satiate shopper demand for sweet and spicy taste experiences.
The snack chips feature the brand's signature hand-cooked English crisps, which are covered in a tomato and chilli chutney flavor to give each bite a touch of sweet heat. The snack is arriving now in the UK where shoppers can pick them up at select retailers in 150-gram sharing bags priced at £2.75 each.
Brand Manager Sammy Harmer spoke on the Tyrrells Tomato & Chilli Chutney snack chips saying, "With the launch of this new flavour, we’re looking to engage shoppers who are seeking quality snacks while being keen to try something new. Both the Premium and Healthier Snacking segments are showing strong growth and this new non-HFSS flavour has been designed to capitalise on this, engaging shoppers with a unique healthier alternative from a trusted and recognisable brand."
Sweetly Spiced Snack Chips
Tyrrells Tomato & Chilli Chutney Chips are Arriving in the UK Now
Trend Themes
1. Sweet & Spicy Snack Chips - The growing demand of sweet and spicy taste experiences creates an opportunity to offer innovative snack chips with unique flavor profiles.
2. Premium Hand-cooked Chips - There is an opportunity to create a competitive edge by offering premium, hand-cooked snack chips in the market.
3. Non-hfss Flavors - Developing healthier snack options with non-HFSS flavors provides a unique selling point to attract health-conscious shoppers.
Industry Implications
1. Snack Foods - Developing innovative flavors and premium snack options aligns with the growing trend of snack foods as a convenient and accessible food option for consumers.
2. Healthy Snacking - Creating unique non-HFSS flavors provides a healthier snacking option for consumers who prioritize their health and wellness.
3. Premium Food & Beverage - Offering high-quality, premium hand-cooked snack options can appeal to consumers who prioritize taste and are willing to pay for indulgent food experiences.