Fashion and beauty have been combined in this innovation knitwear brand, Twosquaremeter. This fashion label from the German clothing company Innovation and Clothing Factory creates knitwear that actually has skin-healing benefits.
How is this possible? Apparently Twosquaremeter's clothing is made from biological yarns that contain either milk or seaweed fibers, which are believed to nourish the skin. The milk proteins required to make the milk-based knitwear are extracted from natural milk that is skimmed and drained. And if you're thinking of the spoiled milk smell, think again. According to the brand, the fibers bind to sweat, which actually neutralizes the smell. To create the seaweed apparel, cotton is combined with seaweed and the garment goes through a special process so that the beneficial seaweed fibers don't lose their skin-healing properties when washed.
Skin-Healing Scarves
Twosquaremeter Knitwear is Apparel that Benefits the Skin
Trend Themes
1. Skin-healing Apparel - Opportunity for clothing brands to explore using biological yarns such as milk and seaweed fibers in their apparel for skincare benefits.
2. Sustainable Fashion - Brands can use sustainable materials like milk and seaweed fibers, which are eco-friendly and biodegradable, to create their fashion products.
3. Niche Beauty - Opportunity for beauty brands to cater to the trend of skin-healing benefits by developing products that are complementary to Twosquaremeter's skin-healing scarves.
Industry Implications
1. Fashion - Clothing brands can explore using biological yarns such as milk and seaweed fibers in their apparel for skin healing benefits that differentiate them from competitors.
2. Beauty - Beauty brands can tap into the trend of skin-healing benefits by developing products that are complementary to Twosquaremeter's skin-healing scarves, offering a new product line and competitive edge.
3. Healthcare - Healthcare industry can explore using milk and seaweed fibers in their wound dressings as there is potential for these fibers to facilitate skin-healing and prevent wound infection.