Overkill and New Balance join forces on a collaborative collection of sneakers that are designed to represent Berlin's 'Two Faces.' The capsule draws attention to the retailer's roots through the M1530 and the M1500 footwear model, which are also chosen to celebrate its 30th anniversary.
The two faces represent the city's clubbing history -- one side of the party goers are dressed entirely in black whereas others are dressed in a plethora of bright colors. The M1530 is delivered in triple black and the M1500 is adorned in bright colors. Both sneakers are constructed from heavy pig skin suede materials throughout the uppers and feature co-branded logos at the insoles. The colorful iteration notable showcases embroidery of "Equality," "Diversity," and "Unity" at the tongue.
Music Scene-Inspired Sneakers
New Balance and Overkill Drop Shoes Representing Berlin's Two Faces
Trend Themes
1. Music-inspired Sneakers - Opportunity for brands to collaborate with artists and musicians to create unique and fashionable footwear designs.
2. Celebrating City Culture - Creating shoe collections that represent the history and different aspects of a city's culture and subcultures.
3. Embroidered Statements - Adding meaningful and empowering embroidered messages on sneakers to make a social or political statement.
Industry Implications
1. Fashion Retail - Fashion retailers can collaborate with local artists and designers to create exclusive sneaker collections that resonate with the music scene and city culture.
2. Footwear Manufacturing - Footwear manufacturers can explore partnerships with event organizers or music labels to create limited-edition sneakers that commemorate specific music festivals or cultural events.
3. Textile and Embroidery - Textile and embroidery companies can seize the opportunity to offer their services in creating customized sneakers with unique embroidered designs and messages.