The Twizzler Challenge may be setting itself up to be the next Ice Bucket Challenge, but in a much simpler, sweeter and less physically demanding way. That is, unless a person doesn't want to be the Lady to someone else's Tramp in this playful scenario. Essentially, the Twizzler Challenge involves a single Twizzler eaten by two people. They chomp down on both ends until they meet in the middle for a kiss.
All done for a great cause -- autism -- the Twizzler Challenge has already been supported by a number of celebrities, including TODAY show anchors Kathie Lee Gifford and Matt Lauer. Of course, since the Twizzler Challenge has been heavily branded, it hasn't caught on like the Ice Bucket Challenge.
Kissable Cause Marketing
The Twizzler Challenge Hopes to be the Next Ice Bucket Challenge
Trend Themes
1. Internet Challenge for Charity - The Twizzler Challenge is a new internet challenge that aims to raise awareness and funds for charity, following in the footsteps of the Ice Bucket Challenge.
2. Simpler and Playful Fundraising - The Twizzler Challenge offers a fun and less physically demanding way for people to get involved in fundraising for a cause, providing a simpler alternative to the Ice Bucket Challenge.
3. Celebrity Endorsements in Cause Marketing - The Twizzler Challenge has gained support from various celebrities, highlighting the power of celebrity endorsements in promoting and popularizing charitable initiatives.
Industry Implications
1. Nonprofit and Charity - Charitable organizations can leverage internet challenges like the Twizzler Challenge to raise awareness and generate donations for their causes.
2. Food and Beverage - Companies in the food and beverage industry, particularly confectionery brands like Twizzlers, can sponsor or create similar challenges to engage consumers and support charitable causes.
3. Social Media and Marketing - The Twizzler Challenge showcases the role of social media platforms and marketing strategies in amplifying the reach and impact of cause-related campaigns, creating opportunities for innovative approaches to brand promotion and community engagement.