Mars Chocolate Drinks and Treats recently expanded its existing line of sweet sandwich spreads with the release of its new Twix Spread. Similar to Hershey's Reese's Chocolate and Peanut Butter Spread, the new condiment allows consumers to enjoy a popular chocolate bar in a whole new way.
Twix Spread is a sweet sandwich spread that mimics the taste of a Twix chocolate bar. The spread itself combines the taste of chocolate and caramel with crunchy biscuit pieces. The spread comes in a 200 gram jar and it is intended to be enjoyed on warm toast or as a sweet crumpet topper.
The delicious new spread is part of a growing push towards offering familiar products in new and innovative forms.
Chunky Chocolate Bar Spreads
The New Twix Spread Features Crunchy Biscuit Pieces
Trend Themes
1. Sweet Sandwich Spreads - There is an opportunity to innovate in this market by creating spreads that mimic the flavors of other popular candy bars.
2. Chunky Chocolate Treats - There is a trend towards adding chunky texture to chocolate products, which opens up opportunities for new and interesting flavor and texture combinations.
3. Innovative Familiar Products - There is a growing push towards offering familiar products in new, unique ways, and companies can take advantage of this trend by experimenting with different forms and formats for their products.
Industry Implications
1. Chocolate Industry - There is an opportunity for companies in the chocolate industry to create new and interesting products by adding texture or experimenting with different formats.
2. Bakery Industry - Bakeries can take advantage of the trend towards sweet sandwich spreads and offer unique spreads as toppings for their baked goods to create new, interesting flavor combinations.
3. Food Manufacturing Industry - Food manufacturers can experiment with different textures and formats for familiar products to create new and innovative condiments that appeal to consumers' desire for unique and exciting food experiences.