While Twitter has taken over social media, it hasn't yet popped its advertising cherry (and therefore hasn't made money despite its enormous presence on the web). Until now, that is. The social media giant has grown up--it recently announced a plan for advertisers: Twitter Promoted Tweets.
The Twitter Promoted Tweets, much like Google's search ad program for advertisers, allow advertisers to sponsor promotional tweets by purchasing specific search terms. So, when users search for the terms, the advertiser-sponsored tweets will be displayed first. (It took a few years, Twitter, but you did it!)
Overdue Twitvertising
Twitter Promoted Tweets Finally Make the Social Media Giant Money
Trend Themes
1. Twitter Promoted Tweets - An opportunity for advertisers to sponsor promotional tweets and reach a larger audience.
2. Social Media Advertising - A growing trend of using social media platforms as advertising platforms, creating new opportunities for businesses.
3. Search Ad Programs - The use of search ad programs, like Google's, as a way for advertisers to reach their target audience.
Industry Implications
1. Digital Advertising - The digital advertising industry can leverage Twitter Promoted Tweets to expand their reach and drive more sales.
2. Social Media Marketing - Social media marketing agencies can incorporate Twitter Promoted Tweets in their campaigns to increase brand visibility and engagement.
3. Technology Advertising - Technology companies can utilize search ad programs to promote their products and services to a wider audience, driving sales and brand awareness.