Twitter Blue has been in the spotlight lately and the program was recently updated and relaunched. The company recently announced that the paid subscription plan and the logo are inspired by the 80s for a retro feel. The bird emblem is retained and paired together with the blue color to stay true to its own branding language.
The logo also reads the word 'Blue' in a chrome coating with pink and orange highlights for tonal contrast. This is set against a backdrop of lines and a darker shade than the original Twitter blue tone. With the new updates of Twitter Blue, users that are verified will only obtain the blue check after verifying their phone numbers and go through another approval process.
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
Trend Themes
1. Retro Branding - Opportunity for companies to incorporate vintage design elements in their branding and marketing strategies.
2. Paid Social Media Subscriptions - Disruptive innovation for social media platforms to offer paid subscription plans for exclusive features and experiences.
3. Identity Verification - Growing trend to enhance security measures by requiring users to verify their identities through multiple steps.
Industry Implications
1. Social Media - Opportunity for social media platforms to differentiate themselves through unique branding and exclusive subscription plans.
2. Marketing - Opportunity for companies to revamp their branding strategies by incorporating retro design elements.
3. Security and Identity Verification - Opportunity for companies to offer innovative identity verification solutions for enhanced security measures.