Canadian retailer Leus expanded its athletic accessories range with the introduction of a Twister yoga towel, which has a playful design that takes inspiration from the iconic party game.
Dubbed 'Twisted,' the yoga towel features a series of large dots that are bold primary colors. There are two dots in each row, with six rows in total. As the dot colors correspond on the towel, they can be used by beginners to get a better idea of how to align themselves in basic positions, such as downward dog. They can also help them to keep track of their flexibility progress, as new yogis can aim to reach different dots to get deeper into their stretches.
The Twisted yoga towel is available on the Leus web store, where it sells for $48.
Party Game Yoga Towels
This Twister Yoga Towel Prevents Slips and Can Help with Alignment
Trend Themes
1. Playful Design Yoga Towels - The trend of incorporating playful designs into yoga towels allows for a new avenue of self-expression while practicing yoga.
2. Alignment-assisting Yoga Towels - Yoga towels with alignment-assisting features can provide a more beneficial and personalized yoga experience for beginners and experienced yogis alike.
3. Interactive Yoga Accessories - The trend of interactive and engaging yoga accessories can enhance the user experience and provide added value to traditional yoga practices.
Industry Implications
1. Athletic Accessories - The athletic accessories industry can expand its product range to include more interactive and personalized yoga accessories such as yoga towels with design and alignment features.
2. E-commerce - E-commerce can benefit from providing a wider variety of yoga accessories with unique design and feature combinations to cater to a growing community of yoga enthusiasts.
3. Fitness and Wellness Centers - Fitness and wellness centers can add value to their yoga classes by offering interactive and playful yoga towels with alignment features to enhance the user experience and satisfaction.