Quadpack, a "global manufacturer and provider of hybrid packaging solutions for beauty brands," recently introduced the new Twist Up tube, born from a need to prevent beauty formulas from drying out while creating a user-friendly experience.
The Twist Up tube features a rotating mechanism that features a nozzle to open and close -- this provides the ideal dosage without exposing the remainder of the formula to oxygen, which can dry out products. The new packaging innovation also boasts a flip-top cap to support a more measured dispensing method, which is available in a five-layer version for sensitive formulas.
The new pack was launched in Europe and is available in Diameter 30 with 30ml and 70ml capacities.
Twist Tube Cosmetic Packaging
Global Manufacturer Quadpack Unveiled the New Twist Up Tube
Trend Themes
1. Hybrid Packaging Solutions - The Twist Up tube showcases a hybrid packaging solution that prevents beauty formulas from drying out while offering a user-friendly experience.
2. Rotating Mechanism - The rotating mechanism of the Twist Up tube introduces an innovative way to provide ideal dosage without exposing the remainder of the formula to oxygen, prolonging product freshness.
3. Measured Dispensing Method - The flip-top cap of the Twist Up tube supports a more measured dispensing method, promoting controlled application of beauty products.
Industry Implications
1. Beauty Packaging - The Twist Up tube represents a disruptive innovation in beauty packaging, offering solutions to prevent formula drying and improve user experience.
2. Cosmetics Manufacturing - Cosmetics manufacturers can capitalize on the Twist Up tube's hybrid packaging design to create more functional and effective packaging solutions for their products.
3. Personal Care Retail - Personal care retailers can leverage the Twist Up tube's measured dispensing method to offer customers a more practical and controlled application of beauty products.