Jordan Brand introduces a new iteration of the notable Air Jordan 1 High OG sneaker model with the Twist 2.0 colorway palette. The original Twist palette made its original debut back in 2019, launching in correlation to the Kentucky Derby at the time, known as the 'Shoe of the Derby'.
The Twist 2.0 stays true to the original design as it has a black overlaying detail and Swoosh accents in a hairy texture. The sole unit foundation features a blend of the classic white Air Jordan 1 midsole and a black outsole. This is the same detail that was launched on the original Twist colorway design. The base foundation is made with a light grey leather material this time around and the Wings logo is done in a metal look.
Revived Minimal Basketball Sneakers
Jordan Brand Launches the Air Jordan 1 High OG Twist 2.0
Trend Themes
1. Minimal Basketball Sneakers - The popularity of minimalist basketball sneakers presents an opportunity for brands to innovate with unique colorways and textures.
2. Heritage Colorway Palettes - Using heritage colorway palettes, like that of the Kentucky Derby, can create a nostalgic and exclusive appeal for sneakerheads.
3. Hairy Texture Accents - Incorporating hairy texture accents on sneaker designs can add a unique and tactile element to minimalist designs.
Industry Implications
1. Footwear Industry - The Footwear Industry can create new buzz around minimalist sneakers by experimenting with unique design elements and colorways.
2. Sportswear Industry - The Sportswear Industry can incorporate nostalgic themes and heritages accents into their designs to appeal to sneakerheads.
3. Textile Industry - The Textile Industry can experiment with new materials to create tactile elements, like hairy textures, on footwear designs.