This ‘Twin Set’ editorial of designers Viktor & Rolf by photographers Blommers & Schumm is one of my favorites in recent memory. ‘Twin Set’ features the iconic designers modeling their own fashions in a fun, slightly cheeky way for the Fall/Winter issue of GQ Style UK.
‘Twin Set’ shows off the Viktor & Rolf Fall 2009 ‘Monsieur’ collection, and with each successive shot, the design duo looks as if they’re having more fun than the one that preceded it. What a life!
Cheeky Designer Editorials
Viktor & Rolf Model Their Own Line for Blommers & Schumm in 'Twin Set'
Trend Themes
1. Self-modeling Designers - Disruptive innovation opportunity: Designers modeling their own collections in editorials can create a personal connection with consumers and showcase their unique style.
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3. Designer-directed Photoshoots - Disruptive innovation opportunity: Designers taking control of the creative direction in photoshoots allows for a more authentic representation of their brand and vision.
Industry Implications
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