Twelve Four Hours was founded by designers Paulo Alburquerque and Monica Nunes in 2009. For the past three years, the Lisbon, Portugal-based studio has been making colorful, offbeat design. Their latest project shows just how good they are at their craft.
It's one thing to fabricate some cute cartoon character; it's quite another to make one of the world's most lethal and fearsome weapons of war seem whimsical, and this is exactly what Alburquerque and Nunes did with their most recent work titled simply, 'AK47.'
The AK47 has been used in countless conflicts around the world since its creation, dealing death and destruction wherever it has been used. Yet looking at the designs featured here, the guns seem more like children's toys than weapons.
Candy-Colored Killing Machines
Twelve Four Haus Paints AK47 Automatic Rifles in Pastels
Trend Themes
1. Colorful Weapon Design - There is an opportunity for disruptive innovation in the firearms industry by creating colorful and visually appealing designs for weapons.
2. Playful Weaponry - Developing whimsical and childlike aesthetics for otherwise lethal weapons could introduce a new market segment for firearm manufacturers.
3. Artistic Weapon Customization - There is potential for disruptive innovation in the customization industry by offering unique and artistic options for modifying guns.
Industry Implications
1. Firearms Manufacturing - Firearms manufacturers could explore the trend of colorful weapon design to attract a wider range of consumers.
2. Toy Manufacturing - Toy manufacturers can leverage the concept of playful weaponry to develop new products that combine entertainment with imagination.
3. Customization Services - Companies specializing in firearm customization can tap into the demand for artistic modifications, providing unique options for gun enthusiasts.