Toyota will now track how its TV ads affect online searches related to the brand. The new direction is the result of a partnership between Toyota and EDO, which is a TV analytics firm. The two organizations originally began working together to investigate the effect of Toyota's 2019 Super Bowl ads. EDO found that the automotive company had the largest increase in searches of any company that ran a Super Bowl ad.
Tracking online searches related to TV ads will help the company analyze its own advertising strategy and it will be able to derive new insights and information form the analytics. The new information will help the company market its cars in a smarter way. Additionally, Toyota has already seen success working with EDO to understand the impact its Super Bowl ads had.
Analytic Ad Partnerships
Toyota Partnered with EDO to Examine the Impact of Its TV Ads
Trend Themes
1. TV Ad Analytics - The trend towards using analytics to measure the impact of TV advertisements is disrupting the traditional advertising industry by offering more accurate and data-driven methods of measuring ROI.
2. Online Search Tracking - Tracking online searches related to TV ads is a growing trend that offers businesses valuable insights into how their advertising is driving consumer behavior.
3. Data-driven Marketing - The trend towards data-driven marketing is challenging businesses to incorporate more advanced analytics into their marketing strategies in order to gain a competitive edge.
Industry Implications
1. Advertising - The advertising industry is experiencing disruption due to the emergence of more advanced analytics tools that are making it easier to accurately measure the effectiveness of their campaigns.
2. Automotive - The automotive industry is leveraging TV ad analytics to optimize their marketing strategies and make more informed decisions about the allocation of their advertising budgets.
3. Analytics - The analytics industry is growing as more businesses recognize the value of data-driven insights for enhancing their marketing campaigns and driving more sales.