Baskin-Robbins introduces its new uniquely looking dessert with the Turkey Cake launching for the holiday season. It arrives annually and reflects the same look as a regular turkey at a first glance, but is made from delicious ice cream. The cake has a sweet caramel praline glaze and sugar cones as the turkey legs.
Additionally, the cake is able to be customized for the season. It allows for different options to fill with varying ice cream flavors. This includes "Oreo Cookies n’ Cream, German Chocolate Cake, Chocolate Chip Cookie Dough, and more." The company des note that the cakes are created and decorated right in the Baskin-Robbins shops so the custom designs are to be directly noted to the nearest location.
Turkey-Resembling Ice Cream Cakes
Baskin-Robbins Unveils an Unusual New Turkey Cake
Trend Themes
1. Holiday-themed Desserts - The trend of creating unique and interesting desserts for holiday seasons creates an opportunity for innovative and customized dessert options for consumers.
2. Customizable Ice Cream Cakes - The trend of customizable ice cream cakes allows for unique and personalized options to be created for consumers, leading to potential opportunities for businesses to differentiate themselves in the market.
3. Innovative Cake Decoration - Innovative and visually interesting cake decorations, such as the turkey-resembling cake, create a unique selling point for businesses that could potentially disrupt the dessert industry and attract new customers.
Industry Implications
1. Dessert Industry - The dessert industry could innovate their product lines by incorporating trending dessert customization trends, such as Baskin-Robbins' customizable turkey ice cream cake.
2. Ice Cream Industry - The ice cream industry could look into creating unique, customizable options for consumers, such as holiday-themed or visually interesting ice cream cakes, to differentiate themselves and potentially gain a competitive edge.
3. Bakery Industry - The bakery industry could take inspiration from Baskin-Robbins’ innovative cake decoration techniques, creating unique and eye-catching options that have the potential to attract new customers and shake up the industry.