The TurboTax ‘Year of the You’ Super Bowl commercial takes a humorous approach to promoting its new DIY tax software. Taxes aren’t generally the cause for much excitement, but this ad puts quite an optimistic spin on it and some of its quips are actually quite funny.
The TurboTax ad highlights how its simple software focuses in on major life changes like moving, getting married or having a baby and the implications of these events on your taxes.
As well as the 60-second ad that will air during the Super Bowl, TurboTax has a ton of other short ads online that follow the same theme, but focus solely on one milestone event at a time.
Milestone-Noting Software Ads
The TurboTax 2014 Super Bowl Ad Celebrates Life's Notable Moments
Trend Themes
1. Humorous Advertising - Disruptive innovation opportunity for companies to use humor to promote products or services.
2. Personalized Software - Disruptive innovation opportunity for software developers to create personalized solutions for specific life events or milestones.
3. Online Short Ads - Disruptive innovation opportunity for companies to create short online ads that target specific milestones or events.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to incorporate humor into their campaigns.
2. Software Development - Disruptive innovation opportunity for software developers to create personalized tax software for major life events.
3. Digital Marketing - Disruptive innovation opportunity for marketers to leverage online short ads to target specific milestone events.