Rick Owens and Converse work in collaboration to bring forth a unique footwear model for the season -- the duo launch the TURBODRK Chuck 70 sneaker model. The silhouette is spotlighted by the square toe structure at the front of the silhouette. Additionally, the exaggerated long tongue at the top also garners some attention with the avant garde aesthetic of the sneaker.
The colorway is minimal, with only the monochromatic hues of black and white. Branding details can be seen on the tongue, nodding to the two contributing efforts. Owens makes a statement about the project, "When I see something ubiquitous, I feel like I want to distort it. I don’t know what that’s about. Maybe it’s some kind of adolescent rage. But that’s one of the greatest appeals of the Chuck Taylor All Star."
Square-Toed Canvas Sneakers
Rick Owens and Converse Unveil the TURBODRK Chuck 70 Sneakers
Trend Themes
1. Square-toed Sneakers - The square toe structure brings a unique design element to classic sneakers.
2. Minimalist Colorway - Monochromatic hues create a sleek and modern look in footwear.
3. Exaggerated Tongue - An avant-garde aesthetic is achieved through an exaggerated elongated tongue.
Industry Implications
1. Fashion - There is an opportunity for disruptive innovation in the fashion industry with the use of bold new design elements in classic products.
2. Footwear - Innovative design elements could disrupt the footwear industry allowing for new styles and aesthetics.
3. Collaboration - Strategic partnerships could disrupt industries by bringing together unique perspectives and styles to create new products.