In order to offer consumers more variance in their purchasing, adidas remodeled its 'Tubular Doom' model so that it could be inclusive of the well-loved Primeknit upper.
As the modular fabric that makes up the sneakers suggests, the Tubular Doom is incredibly comfortable -- forming to its wearers foot with ease and providing optimum support. The Primeknit upper meanwhile provides more breathability, making the Tubular Doom the perfect pair of sneakers for a variety of athletic activities.
The updated version is covered in a simple black and white colorway, with a futuristic striped pattern complementing parts of the upper while the rest is overtaken by solid shades. The new release is set to appear in select stores in the fall season, as well as at online retailers.
Revitalized Modular Sneakers
adidas Adjusted Its 'Tubular Doom' with a Sleek New Upper Design
Trend Themes
1. Modular Sneaker Design - Opportunity to explore different and innovative upper designs for sneakers.
2. Primeknit Fabric Utilization - Incorporating breathable Primeknit fabric in sneakers for added comfort and versatility.
3. Athletic Footwear Customization - Customization of sneakers for different athletic purposes and activities.
Industry Implications
1. Athletic Footwear Industry - Companies can explore innovative upper and fabric designs while emphasizing on comfort and breathability.
2. E-commerce Industry - E-commerce retailers can showcase and sell customizable sneakers based on different athletic activities.
3. Fashion Industry - Fashion brands can collaborate with athletic footwear brands to offer fashionable and functional sneaker collections.