Not all men are made the same size and that’s why Morph decided to make a more inspiring sizing experience.
It takes barely 30 seconds and two clicks to find your Archetype -- also known as your size for the shirt -- on the brand's site. This makes it very easy to find the right size for you online without having to return ill-fitting clothing.
The Morph T-shirts are individually made to fit every body type. Through a combination of science and technology, the company came up with a T-shirt that fits very well and that is flattering to a number of body sizes and types. Whether you're more stocky, tall and lean, or you're working with the "Dad Bod," the shirt will make you feel and look great.
Multi-Size Adaptable Shirts
The Morph T-Shirts are Uniquely Designed to Fit Men of All Body Types
Trend Themes
1. Adaptive Apparel - The trend towards adaptive apparel designed for various body types and sizes presents an opportunity for clothing brands to tap into a market that has been underserved in the past.
2. Custom-fit Clothing - The demand for custom-fit clothing that is tailored to each individual's body type provides a disruptive innovation opportunity for companies to differentiate themselves in a crowded market and increase customer loyalty.
3. Science and Technology Integration in Apparel Design - Incorporating science and technology into the design process of apparel can lead to the creation of more innovative and functional clothing that meets the needs of a wider range of customers and body types.
Industry Implications
1. Clothing - The clothing industry has the opportunity to create new market segments by producing adaptive apparel that serves customers of every body type in a more effective way.
2. E-commerce - E-commerce companies can use technology to provide custom-fit clothing options that help customers find the perfect fit and reduce the hassle of returning ill-fitting clothing.
3. Fashion Technology - Fashion technology startups can build innovative solutions by leveraging science and technology to create custom-fit and adaptive apparel solutions that cater to a wider range of customers' sizing needs.