The Vionnet Spring 2014 collection introduced t-shirt gowns to the public, making a typically casual piece of clothing much more glamorous. Hot on the heels of tomboy outfits and the overall integration of masculine pieces in feminine wardrobe, these t-shirt gowns show that women are having fun with their identities in a fashionably expressive way.
Clean and neatly tucked under voluminous skirts, the tees are re-imagined for the modern women. Paired with bright violets and robin's egg blues, the Vionnet Spring 2014 collection pushes in a direction that will be welcomed by many. The t-shirt gown might not be typically luxurious, but it adds a unique silhouette that will set women apart from their peers in a stylish way.
T-Shirt Gowns
The Vionnet Spring Incorporates Men's Tees in a Glamorous Way
Trend Themes
1. Tomboy Fashion - Integrating masculine pieces in feminine wardrobe offers opportunities for disruptive innovation.
2. Expressive Fashion - Reimagining casual clothing items like t-shirts as glamorous gowns brings innovation to the fashion industry.
3. Unique Silhouettes - Creating new and distinctive silhouettes with t-shirt gowns presents disruptive innovation opportunities for designers.
Industry Implications
1. Fashion - The fashion industry can leverage the tomboy fashion trend and t-shirt gowns to appeal to a wider audience.
2. Retail - Retailers can capitalize on the expressive fashion trend by stocking and promoting unique t-shirt gowns, attracting customers seeking fashion-forward options.
3. Textile Manufacturing - Textile manufacturers can explore new techniques and materials to produce innovative t-shirt gown designs and unique silhouettes.