True Religion has launched a new mobile app in an effort to shift into a direct-to-consumer brand. Exclusive items, promotions, interactive material, user-generated content, style advice, and other benefits are available on the app. True Religion notes that 80% of its e-commerce sales are on mobile devices, and as a result, it has begun to transform into a digital-first retailer with a solid online presence.
"We know that the True Religion customer uses their smartphone to engage with the brand," Scott McCabe, Senior VP of E-Commerce, said in a statement. "The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers."
Interested parties can navigate to the Android and iOS app stores to download the True Religion mobile app.
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Trend Themes
1. Mobile-first Retail - As True Religion shifts into a digital-first retailer, the trend towards mobile-first retail continues with an emphasis on developing mobile apps to cater to direct-to-consumer relationships.
2. Interactive Content - With its app featuring interactive material and user-generated content, the trend for creating more engaging and interactive content continues to rise, offering opportunities for brands to connect with audiences in new ways.
3. Direct-to-consumer Brands - True Religion's shift into a direct-to-consumer brand highlights the trend of cutting out intermediaries and building relationships directly with consumers, opening up opportunities for deeper engagement and higher profits.
Industry Implications
1. Fashion Retail - Digital-first denim brands like True Religion are leading the trend for the fashion retail industry to embrace direct-to-consumer sales through mobile apps and other digital channels.
2. Mobile App Development - As mobile apps become an increasingly important sales and engagement channel for brands like True Religion, opportunities arise for mobile app developers to create innovative solutions and improve the customer experience.
3. E-commerce - True Religion's shift to a digital-first retailer provides disruptive innovation opportunities to the e-commerce industry, as brands look to build a more direct relationship with customers and create a seamless shopping experience across all digital touchpoints.