Nike introduces a new pack of sneakers named 'Truck It' and it features its iconic Dunk High Pro as the foundational silhouette. The latest update arrives in a colorway that blends black, team orange, and university gold for a bold and captivating look.
The same road trip theme can be found on the lower part of the uppers, which also references stripes and decals that are adorned on the RVs during the 70s. The brand constructs the show from black suede materials detailed with mesh on the tongue and leather on the branding Swooshes. There is also a theme of sunset visuals, which is translated through the blended palette of red, orange, and yellow.
Sunset-Themed Tonal Sneakers
Nike Introduces a Truck It Iteration of the Dunk High Pro Sneakers
Trend Themes
1. Road Trip-themed Sneakers - Opportunity to disrupt the fashion industry with more travel-inspired apparel and accessories.
2. Sunset-color Palette Trend - Opportunity to disrupt the beauty industry with more sunset-inspired makeup and hair color products.
3. 70s-inspired Designs - Opportunity to disrupt the home decor industry with more retro-inspired furniture and accessories.
Industry Implications
1. Fashion Industry - Opportunity to create more travel-inspired apparel and accessories using road-trip themes and colors.
2. Beauty Industry - Opportunity to create more makeup and hair color products using sunset-inspired color palettes.
3. Home Decor Industry - Opportunity to create more retro-inspired furniture and accessories using 70s-inspired designs.